The $3M Trap Is a Leadership Problem

The $3M Trap Is a Leadership Problem

Most roofing companies do not stall because they need more leads. They stall because the owner is still the system. At $1M to $3M, hustle can hide weak leadership, weak scoreboards, weak recruiting, and weak production processes.  Revenue grows, but so does...
Why Most Marketing Agencies Fail Trades Businesses

Why Most Marketing Agencies Fail Trades Businesses

If you’ve ever paid $2,000/month for SEO, gotten zero jobs, and still wondered, “What’s the best way to market a roofing company?” Then this one’s for you. The trades world doesn’t run on impressions and click-throughs; it runs on booked jobs...