Client: Iron Horse Roofing
Industry: Roofing Contractor
Location: Texas
Agency: Blue Collar Dreams (Coaching & Marketing for Trades & Home Services)

Background

Iron Horse Roofing was a hardworking roofing company in Texas, built on grit and craftsmanship. Despite solid workmanship, they were stuck at $400K in annual revenue. Most of their leads were poor quality, follow-ups were done manually, and the lack of a CRM was costing them opportunities. The owner was overwhelmed, juggling sales, admin, and site visits, working 60+ hours/week with no system in place.

Challenges Identified

• Low-Quality Leads: Relying on word-of-mouth and outdated referral sites.
• No CRM: Manual spreadsheets for tracking leads and follow-ups.
• Poor Sales Process: No scripting, inconsistent pitch, no automation.
• Owner Burnout: Spending too much time in the field and not on growth.

The Blue Collar Dreams Solution

When Iron Horse partnered with Blue Collar Dreams (BCD), the goal was clear: Build a predictable, scalable system that freed up the owner’s time and increased revenue.

BCD implemented a three-part strategy:

1. Systems That Scale

CRM Setup:
BCD introduced Go High Level as a full CRM solution. They:

• Automated lead capture, follow-ups, and reminders
• Created sales pipelines with visual tracking
• Integrated email/SMS drip sequences for better engagement

“Just having follow-ups automated saved us dozens of hours every month.”

2. Better Leads, Not Just More

Google Ads Funnel:
BCD built a high-converting Google Ads funnel, focused on local keywords with high buyer intent. They also:

• Designed dedicated landing pages with call tracking
• Filtered out price-shoppers and tire-kickers
• Implemented A/B testing for ads and headlines

“We used to get random leads. Now we get calls from people ready to sign.”

3. Sales Team Coaching

Phone Scripts & Training:
BCD trained Iron Horse’s small sales team with custom phone scripts and objection-handling techniques. Weekly role-play and performance audits led to:

• Improved confidence and clarity
• Consistent communication across reps
• Faster deal cycles

Results After 6 Months

✅ Revenue jumped from $400K to $1.9M/year
✅ Close Rate Improved by 42%
✅ Owner Reduced Field Time by 15 Hours/Week
✅ CRM Follow-Up Automations Saved 25+ Hours/Month

What the Owner Says

“I thought we needed more hustle. What we really needed were systems. Blue Collar Dreams didn’t just bring us leads—they helped build the business I always imagined.”
— Owner, Iron Horse Roofing

Conclusion

From overwhelmed and under-systemized to profitable and automated, Iron Horse Roofing is now poised for long-term growth. Blue Collar Dream’s coaching and marketing systems are tailor-made for trades and service businesses who want results without the fluff.